Recently, Yokohama Rubber Co., Ltd. China announced good news that its registered capital was increased on July 23, 2025, jumping from the original US$272,474,445 to US$284,286,070, an increase of US$11,811,625 in a single day. This significant move was widely interpreted by the market as a clear signal that Yokohama will further deepen its presence in the Chinese tire market and increase its localization investment.
In addition, on July 8, 2025, a piece of news about the substantial increase in the registered capital of Hangzhou Qiantang Yokohama Tire Co., Ltd. attracted widespread attention in the industry. This wholly foreign-owned enterprise, which is 100% controlled by Japan's Yokohama Rubber Co., Ltd., has seen its registered capital jump from 1.2 billion yuan to 2.15 billion yuan, an increase of 950 million yuan. Behind this capital operation is the fact that its large-scale intelligent tire factory project in Qiantang District, Hangzhou is advancing at an astonishing speed and is striving towards the goal of being put into production by the end of the year.
Yokohama Rubber Co., Ltd. China was established in November 2005 and is a wholly-owned subsidiary of Japan's Yokohama Rubber Co., Ltd. in China. As a foreign-invested enterprise that has been deeply involved in China's tire industry for many years, Yokohama is not only responsible for the operation and management of its seven affiliated companies (including one branch, four tire and rubber product production plants, and two sales companies), but also bears the core responsibility for investment and expansion of Chinese projects. Its footprints in the Chinese market have long been spread across the country.
It is particularly noteworthy that Yokohama has invested heavily in building its tire sales and service network in China. So far, it has successfully established more than 2,000 YOKOHAMA tire sales and service outlets in 31 provinces, autonomous regions and municipalities in China. This huge network covering the whole of China has not only greatly increased the brand's market penetration, but also provided consumers with a convenient and professional tire purchasing and after-sales service experience, which is one of the key factors for Yokohama's success in the Chinese market.
The substantial increase in registered capital will undoubtedly inject greater impetus into Yokohama's future development in the Chinese market. Industry analysts believe that this additional capital will likely be invested in the following areas: First, it may be used for technological upgrades and capacity expansion of existing tire production bases to meet growing market demand; Second, it may accelerate the development and introduction of new products, especially in high-end fields such as tires for new energy vehicles and high-performance tires; Third, it may further strengthen its more than 2,000 sales and service outlets across the country, improve terminal experience, and consolidate and expand market share.
"The increase in registered capital is a reflection of Yokohama's long-term commitment to the Chinese market," an industry observer commented. "Against the backdrop of the continued development of the Chinese automobile market, especially the rapid rise of new energy vehicles, Yokohama obviously hopes to seize the opportunity and consolidate its market position as a high-end tire brand through capital increase, and may seek more breakthroughs in new tracks."
In summary, the increase in registered capital of Yokohama Rubber Co., Ltd. is not only an important step in its own development strategy, but also provides a new footnote for observing the strategic adjustments of foreign-funded tire companies in the Chinese market. In the future, Yokohama's performance in the Chinese tire market will undoubtedly be more worth looking forward to.
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