On July 16, 2025, a major member change occurred at Bridgestone (Wuxi) Tire Co., Ltd., an important production base in China of Bridgestone, a world-leading tire manufacturer. The company's legal representative, chairman and director who executes the company's affairs, Yahagi Masashi, has been appointed as general manager. Yokoyama Tomoyasu has resigned from the position of general manager. This personnel change occurred at a critical time when Bridgestone Wuxi was accelerating the layout of high-end passenger car tire projects and deepening its green manufacturing strategy, which attracted the attention of the industry.
Bridgestone Wuxi was established on February 25, 2003 with a registered capital of US$255.04 million. It is a wholly-owned subsidiary of Japan's Bridgestone Corporation in China, with its wholly-owned subsidiary Bridgestone (China) Investment Co., Ltd. holding 100% of the shares. The company is mainly engaged in the development and production of automotive radial tires and their components, as well as the sales and after-sales service of its own products. The company currently has about 1,400 employees and has been awarded the title of "Excellent Enterprise" by Wuxi New District many times, demonstrating its good operational performance and local recognition.
The core of this change is the increase in the duties of Yahagi Masashi. He was originally the chairman and director who executed the company's affairs, and now he also serves as the general manager. This means that Yahagi Masashi will be fully responsible for the company's daily operations management, not just strategic decision-making and corporate affairs execution. The exit of former general manager Yokoyama Tomoyasu provided space for this integration. This adjustment may be intended to improve decision-making efficiency and strengthen the company's senior management's ability to respond quickly to market changes, especially in the current context of Bridgestone Wuxi facing important development opportunities.
Since its establishment in 2004, Bridgestone (China) Investment Co., Ltd. has continued to provide Chinese consumers with safe and high-quality travel experiences and promote the sustainable development of Chinese society. The company has two factories, one R&D center and one test center across the country, providing consumers with a variety of rubber products including PCR tires and OTR tires.
The change of key members of Bridgestone (Wuxi) is a routine adjustment to optimize the company's internal management. However, the timing of the change and the subsequent division of responsibilities clearly point to the company's two current core strategic directions: The first is to seize the wave of new energy vehicles in China and vigorously develop high-end passenger car tires; the second is to continuously promote green manufacturing and achieve sustainable development. Under the coordination of Yahagi Masashi, this foreign-invested enterprise, which has been established for more than 20 years, is expected to play a more important role in the high-end and green transformation of China's tire market.
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