Yokohama Rubber YX2029 Strategy: Premium & OHT Tire Growth

August 18,2026

Yokohama Rubber of Japan has released its new three‑year medium‑term strategy YX2029, covering fiscal years 2027‑2029. The group will implement major adjustments to its global tire production network to drive “hockey‑stick growth”, with strategic focus on premium passenger‑car tires and off‑highway tires (OHT).


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