Yokohama Rubber of Japan has released its new three‑year medium‑term strategy YX2029, covering fiscal years 2027‑2029. The group will implement major adjustments to its global tire production network to drive “hockey‑stick growth”, with strategic focus on premium passenger‑car tires and off‑highway tires (OHT).
Mexico: $500‑million PCR/OHT hybrid plant in Saltillo starts mass‑production Jan 2027. Initial 2 million PCR tires/year, full capacity 5 million PCR +11kt OHT. Replaces closed US Salem plant, sharply cuts costs for North America supply.
China Hangzhou: Relocated‑upgraded plant hit 6‑million‑tire annual capacity; will reach 9 million by 2028, max 14 million long‑term. Acts as key low‑cost hub.
India Visakhapatnam: Hybrid plant online, 1.7 million PCR +43kt OHT per year.
China‑India‑Mexico low‑cost manufacturing matrix formed to counter global tire competition.
Product: Lift premium tire sales share from 47% to 50% by 2029. Consumer tire capacity to stabilize at 63 million units 2028‑2029.
OHT business: Target JPY 70.0 billion operating profit in 2029 (vs 31.3B in 2025). Bring Goodyear‑contracted OTR production in‑house by 2030, aim for 22% OHT cost reduction.
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