Following its remarkable success in Southern Europe, CAMSO Construction Tyres has marked another key milestone in its European strategy, officially announcing its full market entry into the UK and Ireland and kicking off the second phase of its European expansion.
In September 2025, RPG Group acquired the compact construction tyres and tracks division from Michelin, enabling CAMSO Construction Tyres to embark on its independent operation journey. Starting with in-depth development in Southern Europe, the brand quickly adapted to local construction demands with high-performance products, proprietary engineering expertise and sound manufacturing infrastructure, gaining wide market recognition and laying a solid foundation for further expansion.
The foray into the UK and Ireland represents a core step in CAMSO Construction Tyres’ phased and steady expansion strategy, signalling its shift from regional presence establishment to scaled operation in high-potential markets. The company now takes charge of independent product distribution, with its first batch of construction tyres and tracks delivered and warehoused in the UK. Backed by a global management team, in-house engineering capabilities and complete manufacturing support systems, the brand delivers custom high-performance tyres and tracks tailored to local construction needs, perfectly meeting the UK market’s high requirements for machine uptime, durability and operational efficiency.
Amit Tolani commented: “Our entry into the UK and Ireland marks a vital milestone in the second wave of our European expansion. As a well-established premium and trusted brand across Europe, CAMSO is recognised for proven performance and reliability. We are not merely entering the market, but investing deeply to build a solid and scalable local presence, delivering tangible customer value through reliable products and responsive services.”
Sales Director Steffen Sahl stated: “Success in the UK hinges on understanding local realities, including dealer expectations, contractor requirements and fleet uptime pressures. Our business model is built precisely around these needs, featuring well-fitted premium products, professional technical support, alongside a customer-centric team with rapid response capabilities.”
James Noon, Head of Sales for Northern Europe, said: “The UK stands as one of Europe’s most strategically important compact construction markets. As a premium brand, CAMSO is already well-known and trusted by contractors, dealers and OEMs. It boasts strong market recognition, proven quality and lower overall operating costs. We aim to further strengthen our leading position by staying close to customers, accelerating response speed and consistently delivering measurable on-site value.”
From Southern Europe to the UK and Ireland, CAMSO Construction Tyres continues to advance its European layout driven by technology, quality products and professional services. Moving forward, the brand will further deepen local market engagement, delivering reliable equipment support and full-lifecycle services with high-performance solutions, empowering efficient development for construction clients across the UK and Ireland.
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