Andrea Casaluci, CEO of Pirelli, has recently announced that the joint-venture tire project with Saudi Arabia’s Public Investment Fund (PIF) will break ground in the coming weeks.
With a total investment of 480 million euros, the plant is located in King Abdullah Economic City (KAEC) in eastern Saudi Arabia, with an annual capacity of 3.5 million passenger car tires.
Originally scheduled for 2026, production is now set to start in Q3 2027.
The plant will initially produce tires under the Pirelli brand and later launch a new local brand, mainly serving the Saudi domestic and regional markets. As a key project under Saudi Vision 2030, it will further strengthen the local tire industry and supply chain in the Middle East.
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